Often, when you hear about data and campaigns, you think of "The Victory Lab" and using big data to run sophisticated experiments regarding voters preferences. However, the book and articles like it discuss changes only on the margins (and discuss campaigns that have millions of dollars in the bank). But giant national campaigns are not the same as small local races. And national campaigns are usually secretive about their findings.
So what are local campaigns to do? Big campaigns may talk about their constantly updating databases, but I remember not too long ago having to travel constantly to County Clerk offices to get CDs with voter information. And then we had to input that information. Not exactly your most advance use of technology.
But that doesn't mean that local campaigns aren't using technology to the best of your ability.
One person that I know of--Wes Skiles--has been innovative and in the forefront of using technology in the campaigns that he ran.
Within the next week, I am going to post a discussion that I had with Wes regarding how he has used technology in local elections in the past and where he sees local campaigns going in the future.